Are you spending massive money to train your sales force and seeing very little results? You may be tempted to throw your hands in the air and declare that sales training doesn’t work.
It may be that you are overlooking a key element in the sales training process. It is important to understand that training your sales force is a process which takes time. Each salesperson processes information differently; some learn better visually while for others it is more oral or written format. The learning curve for each individual is also different and this will be reflected in how long it takes each person to grasp and apply the information presented.
For beginners, the training is normally more comprehensive as there are more strategies and techniques to learn as oppo9sed to a more developed and experienced sales person. People can only learn so much a one time and there is he tendency to forget. Implementing one skill at a time and limiting the content material to a few things will increase better retention.
It is important that the training material is reinforced by putting what’s taught into practice and consistently getting feedback. Since training is a process which involves change .you should cultivate an environment for your sales force in which change is recognized and rewarded. To achieve the necessary change there should be coaching provided by suitable personnel.
For coaching to be effective limit the number of people being assigned to a particular coach. This way it is more practical to measure and monitor each salesperson’s results. If performance is below the required standard then the reasons for this can be determined and appropriate measures can be taken to correct any mistakes.
Sales training need not be a waste of time and money if properly implemented and reinforced. Reinforcement is the key to successfully training your sales force and can very well be the difference between getting phenomenal or very little results.
Sales training and development is vital for the continued success of all sales
Author is an internet marketer who specializes in article marketing. To learn techniques to increase sales visit: http://abc007.safeshopper.com
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