There are in deed hundreds of articles on sales training and how to sell. Every company needs good sales training for their sales staff no matter what kind of products or services they offer. Unfortunately, many companies do not have adequate sales training and if you fail to train your salespeople you are also training them to fail.
This is because you are not correcting the mistakes they make and they are getting into the habit of making them continually. In fact their mistakes become habits that cannot be broken. Once this occurs even a robust sales training system may not be enough. They say; old habits die hard and it is true also in the sales training arena.
If you fail to train your salespeople you are training them to fail. Are you training your sales teams to fail or have you secured competent and professional sales trainers to come in and teach them how to do it correctly? I did not mean to put you on the spot and you do not have to answer my question, but I hope you'll think about it.
If your company fails to make its sales numbers and you are running the company or the manager of a division of salespeople and you fail to do training, then in the end you will be the one who is fired, as someone must be brought in to replace you. It is as simple as that if the company fails to make sales the company is no longer a viable business. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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